Executives and managers can use the platform to monitor the overall company performance, discover important market trends, and run what-if scenarios to make the most effective strategic decisions. Marketing departments can track how successfully their campaigns perform, predict customer churn, and conduct sentiment analysis. That’s why any business in any industry can benefit from using the platform – from small mom-and-pops that only need data visualization and basic reporting to enterprise corporations that process large masses of data across multiple departments.įor example, the sales teams can scrutinize their turnover and suppliers, run trend analysis, and reveal growth opportunities. Following the current market trend, Power BI puts an emphasis on self-service which means shifting access to information and insights from professional data analysts to end consumers, average employees, and decision-makers alike. Power BI helps arrange disparate data from multiple sources and make it understandable for end users. Gartner’s 2022 Magic Quadrant for Analytics and Business Intelligence Platforms What is Power BI used for?

It was recognized as the 2022 Gartner Magic Quadrant leader among analytics and business intelligence platforms – for the 5th consecutive year. Users can easily create a wide range of data-intensive, yet intelligible, reports and dashboards and share acquired insights. Microsoft Power BI is an interactive data visualization software suite developed by Microsoft that helps businesses aggregate, organize, and analyze data. So, in this article, we’ll talk about the current BI market leader – Microsoft Power BI – and discuss its functionality, pros and cons, and alternatives. One of the important steps away from spreadsheets and towards developing your BI capabilities is choosing and implementing specialized technology to support your analytics endeavors. In spite of all that, other research indicates that 87 percent of companies are still at a low level of analytics maturity – often because of merely not knowing where to start.

Multiple studies continuously demonstrate the superiority of analytics-based organizations (e.g., Deloitte calculated that companies with data-driven CEOs are 77 percent more likely to succeed) and in today’s business world it’s absolutely self-evident that data is the key to success. In our blog, we’ve been talking a lot about the importance of business intelligence (BI), data analytics, and data-driven culture for any company.

Power BI alternatives: Power BI vs Tableau Reading time: 14 minutes.

Limited compatibility: no Mac or Linux desktop.

Complexity and substantial learning curve.

Power BI pricing: free trial and affordable cost.Support for multiple data sources and formats.Wide range of visualizations and customization options.

Power bi in mac